| 008 |
|
041201s2005 njua sb 101 0 eng |
| 010 |
|
|a 2004065024
|
| 020 |
|
|a9781410613271 (e-book : PDF)
|
| 020 |
|
|a9780805855203
|
| 040 |
|
|aDLC|cDLC|dDLC
|
| 042 |
|
|apcc
|
| 050 |
00
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|aHF5415.32|b.A67 2005
|
| 082 |
00
|
|a658.8/342|222
|
| 245 |
00
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|aApplying social cognition to consumer-focused strategy|h[electronic resource] /|cedited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.
|
| 260 |
|
|aMahwah, N.J. :|bL. Erlbaum Associates,|c2005.
|
| 300 |
|
|axi, 402 p. :|bill. ;|c24 cm.
|
| 440 |
0
|
|aAdvertising and consumer psychology
|
| 500 |
|
|a"Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montreal, Canada"--Pref.
|
| 504 |
|
|aIncludes bibliographical references and indexes.
|
| 650 |
0
|
|aConsumer behavior|vCongresses.
|
| 650 |
0
|
|aMarketing|xPsychological aspects|vCongresses.
|
| 650 |
0
|
|aAdvertising|xPsychological aspects|vCongresses.
|
| 650 |
0
|
|aCognition|xSocial aspects|vCongresses.
|
| 700 |
1
|
|aKardes, Frank R.
|
| 700 |
1
|
|aHerr, Paul,|d1956-
|
| 700 |
1
|
|aNantel, Jacques.
|
| 711 |
2
|
|aConference on Advertising and Consumer Psychology|n(23rd :|d2004 :|cMontr�eal, Qu�ebec)
|
| 856 |
40
|
|uhttp://www.tandfebooks.com/isbn/9781410613271|zClick here to view
|
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