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130628s2011 nyua sb 001 0 eng d |
020 |
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|a9781606492420 (ebk.) :|cNT2137
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020 |
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|a160649242X (ebk.)
|
020 |
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|a9781606492413 (pbk.)
|
020 |
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|a1606492411 (pbk.)
|
040 |
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|aKB|cKB
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050 |
4
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|aHF5415.153|b.S24 2011eb
|
082 |
04
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|a658.575|222
|
100 |
1
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|aSanders, G. Lawrence.
|
245 |
10
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|aDeveloping new products and services|h[electronic resource] :|blearning, differentiation, and innovation /|cG. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.].
|
260 |
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|aNew York, N.Y. :|bBusiness Expert Press,|c2011.
|
300 |
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|a1 online resource (xx, 340 p. : ill.)
|
490 |
0
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|aMarketing research collection
|
504 |
|
|aIncludes bibliographical references (p. [327]-335) and index.
|
650 |
0
|
|aNew products|xManagement.
|
650 |
0
|
|aNew products|xMarketing.
|
650 |
0
|
|aProduct differentiation.
|
650 |
0
|
|aCreative ability in business|xManagement.
|
650 |
0
|
|aMarketing|xDecision making.
|
655 |
7
|
|aElectronic books.
|
700 |
1
|
|aHuefner, Ronald J.
|
856 |
41
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|zBusiness Expert Press electronic resource|uhttp://portal.igpublish.com/iglibrary/search/BEPB0000079.html
|