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100115s2008 ne a o 001 0 eng d |
020 |
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|a9780240809496
|
020 |
|
|a0240809491
|
035 |
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|a(OCoLC)499049844
|
037 |
|
|a139782:139919|bElsevier Science & Technology|nhttp://www.sciencedirect.com
|
040 |
|
|aOPELS|beng|cOPELS
|
049 |
|
|aTEFA
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050 |
14
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|aTR897.7|b.F48 2008
|
082 |
04
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|a006.6/93|222
|
100 |
1
|
|aFincanon, Jason.
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245 |
10
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|aHands-on guide to creating Flash advertising :|h[electronic resource]|bfrom concept to tracking--microsites, video ads, and more /|cJason Fincanon.
|
260 |
|
|aAmsterdam ;|aBoston :|bElsevier/Focal Press,|cc2008.
|
300 |
|
|axxi, 231 p. :|bill. ;|c24 cm.
|
490 |
1
|
|aThe Focal Press hands-on guide series
|
500 |
|
|aIncludes index.
|
505 |
0
|
|aFlash Advertising Quick Start; Constants and Considerations; Designing Banner Ads; Preparing and Building Ads; Forms and Data in Ads; File Optimization; Third Party Rich Media Technologies; Trafficking and Tracking Your Ads; Designing Micro Sites; Preparing and Building Micro Sites; Driving Traffic to Your Micro Site; Advertising Examples; Snippets and Classes.
|
520 |
|
|aCreate awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com * Part of the "Hands-On" series, edited by veteran Dan Rayburn, which serves as the ultimate resource in streaming and digital media-based subjects * Author is a senior multimedia developer with one of the nation's largest advertising agencies. * Development processes for state-of-the-art Flash advertising projects is revealed, with ads displayed on the companion web site.
|
533 |
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|aElectronic reproduction.|bAmsterdam :|cElsevier Science & Technology,|d2010.|nMode of access: World Wide Web.|nSystem requirements: Web browser.|nTitle from title screen (viewed on Jan. 14, 2010).|nAccess may be restricted to users at subscribing institutions.
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630 |
00
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|aFlash (Computer file)
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650 |
0
|
|aComputer animation.
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650 |
0
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|aInternet advertising.
|
655 |
7
|
|aElectronic books.|2local
|
710 |
2
|
|aScienceDirect (Online service)
|
776 |
1
|
|cOriginal|z9780240809496|z0240809491|w(DLC) 2007023375|w(OCoLC)141853630
|
830 |
0
|
|aFocal hands-on guide series.
|
856 |
40
|
|3ScienceDirect|uhttp://www.sciencedirect.com/science/book/9780240809496|zAn electronic book accessible through the World Wide Web; click for information
|
994 |
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|aC0|bTEF
|