001 |
|
27820 |
010 |
|
|a94024025
|
020 |
|
|a0136689892
|
035 |
|
|a1032353
|
035 |
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|a94024025
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040 |
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|aDLC|cDLC|dNOU
|
050 |
00
|
|aLB2847|b.K68 1994
|
050 |
00
|
|aLB2847
|
082 |
00
|
|a371.2/06|220
|
809 |
|
|pBOOK|dLB2847|e.K68|y1994
|
100 |
1
|
|aKotler, Philip.
|
245 |
10
|
|aStrategic marketing for educational institutions|c/ Philip Kotler, Karen F.A. Fox.
|
250 |
|
|a2nd ed.
|
260 |
|
|aEnglewood Cliffs, N.J.|b: Prentice-Hall|c, c1995.
|
300 |
|
|axii, 484 p.|b: ill.|c; 24 cm.
|
504 |
|
|aIncludes bibliographical references and indexes.
|
650 |
0
|
|aEducation|x--Marketing.
|
650 |
0
|
|aPublic relations|x--Schools.
|
650 |
0
|
|aEducational fund raising.
|
650 |
0
|
|aEducational planning.
|
700 |
1
|
|aFox, Karen F. A.|d, 1944-.
|
095 |
|
|aHL|bHLA|cRE00183|dLB2847|e.K68|pBOOK|y1994|fLAI|zB|m0|tLCC
|