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|pBOOK|dHF5415.1265|e.M63|y2000
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|aModahl, Mary.
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245 |
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|
|aNow or never :|bhow companies must change today to win the battle for Internet consumers /|cMary Modahl.
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250 |
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|a1st ed.
|
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|
|aNew York :|bHarperBusiness,|cc2000.
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|axxviii, 237 p. :|bill. ;|c25 cm.
|
504 |
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|aIncludes bibliographical references (p. 223-225) and index.
|
650 |
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|aInternet marketing.
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|aTeleshopping.
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650 |
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|aConsumer behavior.
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