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|aJolly, Vijay K.
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|aCommercializing new technologies :|bgetting from mind to market /|cVijay K. Jolly.
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|
|aBoston, Mass. :|bHarvard Business School Press,|cc1997.
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|axxi, 410 p. :|bill. ;|c25 cm.
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|aIncludes bibliographical references (p. 379-392) and index.
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|aInventions|xMarketing.
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