005 |
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20220609085413.0 |
020 |
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|a9780199237135
|
040 |
|
|aStDuBDS|cStDuBDS|dNOU
|
050 |
0
|
|aRA427|b.P976 2008
|
245 |
00
|
|aPublic health branding|h[electronic resource] :|bapplying marketing for social change /|cedited by W. Douglas Evans, Gerard Hastings.
|
260 |
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|aOxford :|bOxford University Press,|c2008.
|
300 |
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|axvi, 304 p. :|bill. ;|c25 cm.
|
440 |
0
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|aOxford Scholarship Online
|
504 |
|
|aIncludes bibliographical references and index.
|
520 |
8
|
|aIn recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.
|
533 |
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|aElectronic reproduction.|bOxford :|cOxford University Press,|d2009.|f(Oxford Scholarship Online).|nMode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) or Firefox 2.0 (or higher).|nAvailable as searchable text in HTML format.|nAccess restricted to subscribing institutions.
|
650 |
0
|
|aBranding (Marketing)
|
650 |
0
|
|aHealth promotion.
|
650 |
0
|
|aPublic health|xMarketing.
|
700 |
1
|
|aEvans, W. Douglas.
|
700 |
1
|
|aHastings, Gerard.
|
776 |
08
|
|iPrint version|z9780199237135
|
809 |
|
|pEB|dRA427|e.P976|y2008
|
856 |
40
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|uhttp://dx.doi.org/10.1093/acprof:oso/9780199237135.001.0001
|