005 |
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20220617084245.0 |
020 |
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|a9780199550692
|
040 |
|
|aStDuBDS|cStDuBDS|dNOU
|
050 |
4
|
|aRA410.56|b.S678 2010
|
245 |
00
|
|aSocial marketing and public health|h[electronic resource] :|btheory and practice /|cedited by Jeff French with Clive Blair-Stevens, Dominic McVey, Rowena Merritt.
|
260 |
|
|aOxford :|bOxford University Press,|c2010.
|
300 |
|
|axiv, 351 p. :|bill. ;|c25 cm.
|
440 |
0
|
|aOxford Scholarship Online
|
504 |
|
|aIncludes bibliographical references and index.
|
520 |
8
|
|aSocial marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing.
|
533 |
|
|aElectronic reproduction.|bOxford :|cOxford University Press,|d2010.|f(Oxford Scholarship Online).|nMode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) or Firefox 2.0 (or higher).|nAvailable as searchable text in HTML format.|nAccess restricted to subscribing institutions.
|
650 |
0
|
|aCommunication in public health.
|
650 |
0
|
|aHealth planning.
|
650 |
0
|
|aHealth promotion.
|
650 |
0
|
|aSocial marketing.
|
700 |
1
|
|aBlair-Stevens, Clive.
|
700 |
1
|
|aFrench, Jeff.
|
700 |
1
|
|aMcVey, Dominic.
|
700 |
1
|
|aMerritt, Rowena.
|
776 |
08
|
|iPrint version|z9780199550692
|
809 |
|
|pEB|dRA410.56|eS678|y2010
|
856 |
40
|
|uhttp://dx.doi.org/10.1093/acprof:oso/9780199550692.001.0001
|