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090313s2009 enka sb 001 0 eng d |
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|a0230582540 (electronic bk.)
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|a9780230582545 (electronic bk.)
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024 |
7
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|a10.1057/9780230582545|2doi
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040 |
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|aUKPGM|beng|cUKPGM|dCDX|dN|dEBLCP|dNOU
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049 |
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|aAPTA
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050 |
4
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|aRA485|b.F88 2009eb
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082 |
04
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|a362.10941|222
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245 |
00
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|aFuture public health|h[electronic resource] :|bburdens, challenges and opportunities /|cedited by Sandra Dawson and Zoë Slote Morris
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260 |
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|aBasingstoke [England] ;|aNew York :|bPalgrave Macmillan,|c2009.
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300 |
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|a1 online resource (xix, 307 p.) :|bill.
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500 |
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|aDescription based on print version record.
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504 |
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|aIncludes bibliographical references and index.
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505 |
0
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|aPart I: Policy frameworks -- Devolution and public health politics in the United Kingdom / S.L. Greer -- International public health - Thefuture place of primary care / J. Amery & S. Gillam --Improving public health: balancing between poles / S. Atkinson -- Social marketing: putting the public, not professionals, at the heart of public health; don't rain on my parade! / J. French -- Part II: Influencing outcomes -- Promoting healthy behaviour: evidence from psychology / L. Corbett -- Embedding public health policy in the social context : sexual behaviour and perceptions of risk / Z. Slote Morris & S. Dawson -- In sickness andin health? Dynamics of health, cohabitation in United Kingdom / M. Karlsson, L. Mayhew & B. Rickayzen -- Successful ageing: a useful concept for the future? /Y. Doyle, M. Sherriff & M. McKee -- Developing an index of capability for older people: a new form of measure for public health interventions? / J. Coast, T. Flynn, I. Grewal, J. Lewis, L. Natarajan,K. Sproston & T. Peters -- Recruitment into lifestyle modificationprogrammes: a cross-Atlantic perspective / S. Bhalotra & D. S. Shepard-- Part III: Evaluation and measurement for public health -- Evaluating the societal costs of potentially preventable illnesses: developing acommon approach / G. Lister, R. Fordham, M. Mugford, A. Olukoga, E. Wilson & D. McVey -- What use has been made of economic evaluation in public health: a systematic review of the literature / D. McDaid & J. Needle -- Towards investment in public health: the emergence of a burden ofeconomic proof / R. Fordham -- The challenges of developing cost-effective public health guidance: a NICE perspective / K. Chalkidou, A. J.Culyer, H. Naidoo & P. Littlejohns.
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520 |
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|aSituating public health within its social, environmental and political context, this book provides a realistic analysis of policy frameworks, effective interventions and robust measurement and evaluation. Viewed through psychology, sociology, and political science as well as public health, itcreates a compelling vision for public health policy founded on choosing targets and sustaining evaluation in order to improve health status and lessen health inequalities. It examines the idea that public health needs to emancipate itself from three outmoded inclinations. The first is to be overlypaternalistic without sufficient emphasis on shared responsibility for health. The second is to fail to sufficiently acknowledge the profound impact of social context on individual behaviour and motivation; and the third is to see public health outcomes as largely the results or externalities of the bad behaviour of others. The book shows the imperative to engage with social marketing to integrate public health advocacy into our market-orientated society and effectively guide people's behaviour, choices and sense of responsibility.
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650 |
0
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|aMedical policy|zGreat Britain.
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650 |
0
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|aPublic health|zGreat Britain.
|
655 |
7
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|aElectronic books.|2local
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700 |
1
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|aDawson, Sandra.
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700 |
1
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|aMorris, Zoë Slote,
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776 |
08
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|iPrint version:|tFuture public health.|dBasingstoke [England] ; New York : Palgrave Macmillan,2009|z9780230013599|w(DLC) 2008043562|w(OCoLC)144227165
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809 |
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|pEB|dRA485|eF996|y2009
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856 |
40
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|3Palgrave Connect
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856 |
40
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|zaccess to fulltext (Palgrave)|3Palgrave Connect|uhttp://www.palgraveconnect.com/doifinder/10.1057/9780230582545
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