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|a0230584594
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|a9780230584594
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7
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|a10.1057/9780230584594|2doi
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|aUKPGM|beng|cUKPGM|dYDXCP|dNOU
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|aAPTA
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14
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|aG155.A1|bM56 2009eb
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04
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|a910.68/8|222
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1
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|aMoilanen, Teemu.
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|aHow to brand nations, cities and destinations|h[electronic resource]:|ba planning book for place branding /|cTeemu Moilanen and Seppo Rainisto.
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|aBasingstoke [England] ;|aNew York :|bPalgrave Macmillan,|c2009.
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|aix, 202 p. :|bill. ;|c25 cm.
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|aIncludes bibliographical references (p. 189-196) and index.
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|aPART I: THEORETICAL FRAMEWORK FOR DEVELOPING A PLACE-BRAND -- What is a Brand? -- Importance of a Place-Brand and Benefits of a Brand -- A Brand Theoretical Basics of Thinking -- How is A BrandCreated? -- Challenges in Building a Place-Brand -- Success Factors of Place Marketing -- PART II: THE PROCESS OF BUILDING A COUNTRY-BRAND AND THE CORNERSTONES OF SUCCESS -- Case Norway -- Case Australia -- Case Scotland -- OtherExperiences in Country-Branding Projects -- Summary -- PART III: CITY AND DESTINATION BRANDING -- Copenhagen: A City Branding Case from Northern Europe -- Chicago: A CityBranding Case from the U.S. -- Comparisonbetween the U.S. and Northern European Branding -- TourismDestinationBranding -- Case Studies of World's Premiere Ski Destination Brands --PART IV: OPERATIONAL PLAN -- Country Brand: Operational Plan in Stages-- Country Brand: Summary of the Operational Plan -- Country Brand: Financing -- Country Brand: Timetable -- Destination Brand: Operation Plan in Stages -- Destination Brand: Summary of the Operational Plan.
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|aElectronic reproduction.|bBasingstoke, England :|cPalgrave Macmillan,|d2009.|nMode of access:World Wide Web.|nSystem requirements: Web browser.|nTitle from title screen (viewed on Mar. 3, 2009).|nAccess may berestricted to users at subscribing institutions.
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0
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|aCity promotion.
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650 |
0
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|aPlace marketing.
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7
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|aElectronic books.|2local
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1
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|aRainisto, Seppo K.
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710 |
2
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|aPalgrave Connect (Online service)
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1
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|cOriginal|z0230220924|z9780230220928|w(DLC) 2008052855|w(OCoLC)244416652
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809 |
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|pEB|dG155.A1|eM712|y2009
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40
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|3Palgrave Connect
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|3Palgrave Connect|uhttp://www.palgraveconnect.com/doifinder/10.1057/9780230584594|zaccess to fulltext (Palgrave)
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