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20221104140957.0 |
020 |
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|a0230233635 (electronic bk.)
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020 |
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|a9780230233638 (electronic bk.)
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040 |
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|aUKPGM|beng|cUKPGM|dN|dOCLCQ|dYDXCP|dEBLCP|dNOU
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049 |
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|aAPTA
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050 |
4
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|aHC260.P6|bS53 2009eb
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082 |
04
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|a362.5/5610941|222
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100 |
1
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|aSireau, Nicolas,|d1973-
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245 |
10
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|aMake Poverty History|h[electronic resource] :|bpolitical communication in action /|cNicolas Sireau.
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260 |
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|aBasingstoke [England] ;|aNew York :|bPalgrave Macmillan,|c2009.
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300 |
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|a1 online resource (xv, 248 p.)
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500 |
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|aDescription based on print version record.
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504 |
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|aIncludes bibliographical references (p. 215-242) and index.
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505 |
0
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|aPART I: INTRODUCTION -- Introduction -- A Short History of Make Poverty History -- PART II: THE PRODUCTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Make Poverty History as Brand -- The Tension between Marketing and Campaigning -- Radical Outsiders, Moderate Insiders -- PART III: & nbsp;THECONSUMPTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Collective Beliefs on Global Poverty -- Audiences and the Economic Justice Frame -- Why People Attended the G8 Rally -- Celebrities and the Construction of Communications -- Conclusion.
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520 |
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|aMake Poverty History was a major episode of protest that took place in 2005 in the UK, with the aim of influencing the G8 meeting in July of that year in Edinburgh. This book follows the campaign throughout itslifetime and unpacks the tensions that developed around the branding of Make Poverty History, particularly the conflict between campaigners and marketers over the content of messages.Looking at how attitudes towards government and political opportunities influenced the negotiation of communications, it analyses how these communications were understoodby the campaign's three audience segments: the mass public, the interested and the activists. It looks at public stereotypes on global poverty and whether the campaign managed to modify them. It maps out Make Poverty History's frame on economic justice and confronts it with audiencereactions. The book ends by looking at the campaign's troubled relationship with celebrities.
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610 |
20
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|aMake Poverty History (Organisation)
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650 |
0
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|aEconomic assistance, British|zDeveloping countries|xCitizen participation.
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650 |
0
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|aPoverty|xGovernment policy|zGreat Britain|xCitizen participation.
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650 |
0
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|aSocial movements|zGreat Britain.
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655 |
7
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|aElectronic books.|2local
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776 |
08
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|iPrint version:|aSireau, Nicolas, 1973-|tMake Poverty History.|dBasingstoke [England] ; New York : Palgrave Macmillan, 2009|z9780230218550|w(DLC) 2008037792|w(OCoLC)244661189
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809 |
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|pEB|dHC260.P6|eS619|y2009
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856 |
40
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|3Palgrave Connect|uhttp://www.palgraveconnect.com/doifinder/10.1057/9780230233638|zaccess to fulltext (Palgrave)
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