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090727s2009 enka sb 001 0 eng d |
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|a023023674X
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|a9780230236745
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024 |
7
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|a10.1057/9780230236745|2doi
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040 |
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|aUKPGM|beng|cUKPGM|dYDXCP|dNOU
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049 |
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|aAPTA
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050 |
14
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|aPN3499|b.T49 2009
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082 |
04
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|a809.3034|222
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100 |
1
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|aThornton, Sara.
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245 |
10
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|aAdvertising, subjectivity and the nineteenth-century novel|h[electronic resource] :|bDickens,Balzac and the language of the walls /|cSara Thornton.
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260 |
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|aBasingstoke :|bPalgrave Macmillan,|cc2009.
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300 |
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|axi, 214 p. :|bill. ;|c23 cm.
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490 |
1
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|aPalgrave studies in nineteenth-century writing and culture
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504 |
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|aIncludes bibliographical references and index.
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520 |
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|aUsing the concept of the 'language of the walls' - an expression first used in 1855 - Sara Thornton explores the influence of advertising on the production and consumption of fiction from 1830-1870. Growing systems of advertising (on hoardings, posters, in periodicals and novels) were changing reading and writing practices - and bringing in their wake a new understanding of how the subject read and how language operated. A modernist aesthetic was created by the random collaging of advertising which allowed new structures of thought to emerge. Novelists, journalists and copywriters in France and Britain were able to theorize their own engagement with the advert, and to comment upon itscreative and destructive labour. They recognized that the subject hailed by the textand image of the rapidly evolving urban scape was in part constituted by that world of text, relying on it to be inthe world. Moving betweenhistorical enquiry and theoretical analysis, Thornton traces the earlyrecognition of what we now call a 'virtual' world. She explains a crucial moment in print culture and proposes new readings of key texts by Dickens and Balzac.
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533 |
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|aElectronic reproduction.|bBasingstoke, England :|cPalgrave Macmillan,|d2009.|nMode of access:World Wide Web.|nSystem requirements: Web browser.|nTitle from title screen (viewed on July 24, 2009).|nAccess may be restricted to users at subscribing institutions.
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600 |
10
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|aBalzac, Honoré de,|d1799-1850|xCriticism and interpretation.
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600 |
10
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|aDickens, Charles,|d1812-1870|xCriticism and interpretation.
|
650 |
0
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|aAdvertising copy|xHistory|y19th century.
|
650 |
0
|
|aAdvertising in literature.
|
650 |
0
|
|aBooks and reading|xHistory|y19th century.
|
650 |
0
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|aFiction|y19th century|xHistory and criticism.
|
650 |
17
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|aLezen.|2gtt
|
650 |
17
|
|aReclame.|2gtt
|
650 |
17
|
|aRomans.|2gtt
|
655 |
7
|
|aElectronic books.|2local
|
710 |
2
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|aPalgrave Connect (Online service)
|
776 |
1
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|cOriginal|z9780230008328|z0230008321|w(OCoLC)316431052
|
809 |
|
|pEB|dPN3499|eT514|y2009
|
830 |
0
|
|aPalgrave studies in nineteenth-century writing and culture.
|
856 |
40
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|3Palgrave Connect|uhttp://www.palgraveconnect.com/doifinder/10.1057/9780230236745|zaccess to fulltext (Palgrave)
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