| 008 |
|
111015s2012 nyuak b 001 0 eng d |
| 020 |
|
|a1606493086 (pbk.)
|
| 020 |
|
|a1606493094 (ebk.)
|
| 020 |
|
|a9781606493083 (pbk.)
|
| 020 |
|
|a9781606493090 (ebk.) :|cNT2134
|
| 035 |
|
|a(OCoLC)757491375
|
| 040 |
|
|aBTCTA|beng|cBTCTA|dYDXCP|dBWX|dCOA|dNOU
|
| 050 |
4
|
|aHD30.3|b.G658 2012
|
| 082 |
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|
|a658.45|223
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| 095 |
|
|aLB|bLBF|pbook|dHD30.3|eG653|y2012|cE016651|f知訊|n贈
|
| 100 |
1
|
|aGoodman, Michael B.,|d1949-
|
| 245 |
10
|
|aCorporate communication :|btactical guidelines for strategic practice /|cMichael B. Goodman and Peter B. Hirsch.
|
| 260 |
|
|aNew York, N.Y. :|bBusiness Expert Press,|c2012.
|
| 300 |
|
|ax, 145 p. :|bill., forms ;|c23 cm.
|
| 490 |
0
|
|aCorporate communication collection,|x2156-8162
|
| 504 |
|
|aIncludes bibliographical references (p. [141]-142) and index.
|
| 505 |
0
|
|aCorporate communication : adapting to change -- Corporate communication and contemporary business challenges -- Understanding the business environment, linking with its history -- Strategic and tactical models for corporate communication practice : a workshop approach for strategic planning and tactical performance -- Tools and techniques for internal corporate communication -- Tools and techniques for external corporate communication -- Metrics : measures that determine the success of communication -- Research and resources.
|
| 650 |
0
|
|aBusiness communication.
|
| 650 |
0
|
|aCommunication in management.
|
| 650 |
0
|
|aCommunication in organizations.
|
| 650 |
0
|
|aCorporations|xPublic relations.
|
| 650 |
0
|
|aInternational cooperation.
|
| 700 |
1
|
|aHirsch, Peter B.
|
| 856 |
41
|
|zBusiness Expert Press electronic resource|uhttp://portal.igpublish.com/iglibrary/search/BEPB0000097.html
|
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