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Global marketing : perspectives and cases / Salah S. Hassan, Roger D. Blackwell.

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960616s1994 txua b 00110 eng d

001		22968
010		\|a93073016
020		\|a0030981077
035		\|a1026929
035		\|a93073016
035		\|a(OCoLC)29916585
040		\|aMiYEM\|cMiYEM\|dNOU
042		\|alccopycat
043		\|an-us---
050	04	\|aHF1416.5\|b.H37 1994
050	00	\|aHF1416.5
082	00	\|a658.8/48\|221
809		\|pBOOK\|dHF1416.5\|e.H37\|y1994
100	1	\|aHassan, Salah S.
245	10	\|aGlobal marketing\|b: perspectives and cases\|c/ Salah S. Hassan, Roger D. Blackwell.
260		\|aFort Worth, Tex.\|b: Dryden Press\|c, c1994.
300		\|axxiii, 582 p.\|b: ill.\|c; 25 cm.
504		\|aIncludes bibliographical references and indexes.
505	0	\|aGlobal marketing perspectives and issues -- Strategic approaches to international markets: global, multinational, or what? -- Standardization versus' localization: the need for the compromising perspective -- Competitive global market segmentation -- The new frontiers of intermarket segmentation -- A global view of "green" marketing -- Marketing to women around the world -- Global marketing to upscale consumers -- Temporal dimensions of consuming behavior across cultures -- Country-of-origin issues -- A study of Canadians' country-of-origin preferences -- Importance of product information cues to global marketing -- Communications in global markets -- The impact of the European Community's 1992 initiatives on global advertising -- An analysis of automobile advertising themes in various countries -- Multilingual advertising: does it have the intended effect? -- Consumerism in China -- Consumption patterns in Japan and the newly industialized countries.
650	0	\|aExport marketing\|z--United States\|x--Management.
650	0	\|aMarketing\|z--United States\|x--Management.
650	0	\|aInternational business enterprises\|z--United States\|x--Management.
700	1	\|aBlackwell, Roger D.
095		\|aLB\|bLBA\|cE003951\|dHF1416.5\|e.H37\|pBOOK\|y1994\|n60000\|fWU\|zB\|m0\|tLCC