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|pBOOK|dHF5415.135|e.C72|y1997
|
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1
|
|aCravens, David W.
|
245 |
10
|
|aStrategic marketing|c/ David W. Cravens.
|
250 |
|
|a5th ed.
|
260 |
|
|aChicago|b: Irwin|c, c1997.
|
300 |
|
|axviii, 670 p.|b: ill.|c; 24 cm.
|
440 |
4
|
|aThe Irwin series in marketing
|
504 |
|
|aIncludes bibliographical references and indexes.
|
650 |
0
|
|aMarketing|x--Decision making.
|
650 |
0
|
|aMarketing|x--Management.
|
650 |
0
|
|aMarketing|x--Management|x--Case studies.
|
095 |
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