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|aMarketing /|cRoger A. Kerin ... [et al.].
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|a7th ed.
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| 260 |
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|aBoston, Mass. : |bMcGraw-Hill/Irwin, |cc2003.
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| 300 |
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|axliii, 741 p. : |bcol. ill. ; |c29 cm.
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| 440 |
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|aThe Irwin/McGraw-Hill series in marketing
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| 504 |
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|aIncludes bibliographical references (p. 682-710) and indexes.
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|aMarketing.
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|aKerin, Roger A.
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