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|aWard, Jean|q(Jean W.)
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|aSearch strategies in mass communication /|cJean Ward, Kathleen A. Hansen.
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|a3rd ed.
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|aNew York :|bLongman,|cc1997.
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|axii, 371 p. :|bill., map ;|c24 cm.
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|aIncludes index.
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|aMass media|xResearch|xMethodology.
|
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|aHansen, Kathleen A.
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