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245 |
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|aGlobal marketing management|b: cases and readings|c/ [edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett.
|
250 |
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|a3rd ed.
|
260 |
|
|aReading, Mass.|b: Addison-Wesley Pub. Co.|c, c1995
|
300 |
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|ax, 686 p.|b: ill.|c; 23 cm.
|
504 |
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|aIncludes bibliographical references.
|
650 |
0
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|aExport marketing|x--Management.
|
650 |
0
|
|aExport marketing|x--Management|x--Case studies.
|
700 |
10
|
|aBuzzell, Robert D.|q(Robert Dow)|d, 1933-
|
700 |
10
|
|aQuelch, John A.
|
700 |
10
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|aBartlett, Christopher A.|d, 1943-
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095 |
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