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|a93073016
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|an-us---
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|aHF1416.5|b.H37 1994
|
050 |
00
|
|aHF1416.5
|
082 |
00
|
|a658.8/48|221
|
809 |
|
|pBOOK|dHF1416.5|e.H37|y1994
|
100 |
1
|
|aHassan, Salah S.
|
245 |
10
|
|aGlobal marketing|b: perspectives and cases|c/ Salah S. Hassan, Roger D. Blackwell.
|
260 |
|
|aFort Worth, Tex.|b: Dryden Press|c, c1994.
|
300 |
|
|axxiii, 582 p.|b: ill.|c; 25 cm.
|
504 |
|
|aIncludes bibliographical references and indexes.
|
505 |
0
|
|aGlobal marketing perspectives and issues -- Strategic approaches to international markets: global, multinational, or what? -- Standardization versus' localization: the need for the compromising perspective -- Competitive global market segmentation -- The new frontiers of intermarket segmentation -- A global view of "green" marketing -- Marketing to women around the world -- Global marketing to upscale consumers -- Temporal dimensions of consuming behavior across cultures -- Country-of-origin issues -- A study of Canadians' country-of-origin preferences -- Importance of product information cues to global marketing -- Communications in global markets -- The impact of the European Community's 1992 initiatives on global advertising -- An analysis of automobile advertising themes in various countries -- Multilingual advertising: does it have the intended effect? -- Consumerism in China -- Consumption patterns in Japan and the newly industialized countries.
|
650 |
0
|
|aExport marketing|z--United States|x--Management.
|
650 |
0
|
|aMarketing|z--United States|x--Management.
|
650 |
0
|
|aInternational business enterprises|z--United States|x--Management.
|
700 |
1
|
|aBlackwell, Roger D.
|
095 |
|
|aLB|bLBA|cE003951|dHF1416.5|e.H37|pBOOK|y1994|n60000|fWU|zB|m0|tLCC
|