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|aKnapp, Duane E.
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|aThe Brandmindset /|cDuane E. Knapp.
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|aBrand mindset
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|aNew York :|bMcGraw-Hill,|cc2000.
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|axxiii, 277 p. :|bill. ;|c24 cm.
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|aIncludes bibliographical references (p. 269-271) and index.
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|aBrand name products.
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|aBrand name products|xMarketing.
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|aProduct management.
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