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060721s2007 maua b 001 0 eng |
010 |
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|a2006023780
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020 |
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|a1422101673 (hbk.) :|cUS35.00
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020 |
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|a9781422101674 (hbk.)
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035 |
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|a2006023780
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040 |
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|aDLC|cDLC|dDLC
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050 |
00
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|aHD69.B7|bK855 2007
|
082 |
00
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|a658.8/27|222
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095 |
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|aNOU|bLBA|cE016027|dHD69.B7|eK85|pBOOK|y2007|n1062|fWINNIE|zB|m0|tLCC
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100 |
1
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|aKumar, Nirmalya.
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245 |
10
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|aPrivate label strategy :|bhow to meet the store brand challenge /|cNirmalya Kumar, Jan-Benedict E.M. Steenkamp.
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260 |
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|aBoston, MA :|bHarvard Business School Press,|cc2007.
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300 |
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|axvii, 270 p. :|bill. ;|c24 cm.
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504 |
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|aIncludes bibliographical references and index.
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505 |
0
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|aBrand under attack from private labels -- Retailer strategies vis-a-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-a-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Conclusion -- Are brands dead?.
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650 |
0
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|aBrand name products|xMarketing.
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700 |
1
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|aSteenkamp, Jan-Benedict E. M.
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809 |
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|pBOOK|dHD69.B7|eK85|y2007
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856 |
41
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|3Table of contents only|uhttp://www.loc.gov/catdir/toc/ecip0617/2006023780.html
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