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|aZeithaml, Valarie A.
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|aServices marketing :|bintegrating customer focus across the firm /|cValarie A. Zeithaml, Mary Jo Bitner.
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|a2nd ed., international ed.
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|aBoston :|bIrwin/McGraw-Hill,|cc2000.
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|axxviii, 620 p. :|bill. ;|c26 cm.
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|aIncludes bibliographical references and index.
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|aService industries|xMarketing.
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