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|aWebb, Karen,|d1968-
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|aConsumer behaviour /|cKaren Webb ; Caryl Hertz, case editor.
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260 |
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|aNorth Ryde, N.S.W. :|bMcGraw-Hill Australia,|cc2005.
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300 |
|
|axiv, 418 p. :|bill. ;|c26 cm.
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504 |
|
|aIncludes bibliographical references and index.
|
650 |
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|
|aConsumer behavior.
|
650 |
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|aConsumer behavior|xCase studies.
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650 |
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|aMarketing.
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|
|aHertz, Caryl.
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095 |
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