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|a0071497048 (alk. paper)
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|a9780071497046 (alk. paper)
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|a9780071641463
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|aDLC|cDLC|dBTCTA|dBAKER|dUKM|dYDXCP|dC|dBWX|dCDX|dDLC|dNOU
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|aeng
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|aHC79.C6|bA94 2008
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|a658.8/12|222
|
100 |
1
|
|aAzevedo, Abaete de.
|
245 |
10
|
|aCustomer Obsession:|bHow to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing/|h[electronic resource]/|cAbaete de Azevedo and Ricardo Pomeranz.
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|aNew York :|bMcGraw-Hill,|cc2008.
|
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|
|axi, 226 p. :|bill.
|
440 |
0
|
|amcgraw-hill e-book
|
505 |
0
|
|aIndustry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication.
|
650 |
0
|
|aConsumers.
|
650 |
0
|
|aCustomer relations.
|
650 |
0
|
|aMarketing.
|
655 |
7
|
|aElectronic books.|2local.
|
700 |
1
|
|aPomeranz, Ricardo.
|
809 |
|
|pEB|dHC79.C6|eA994|y2008
|
856 |
40
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|uhttps://lb30.libraryandbook.net/Book_detial/EB978007149704601|zClick for full text (McGrawHill)
|