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|aGBA711632|2bnb
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|a0071477918 (alk. paper)
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020 |
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|a9780071477918 (alk. paper)
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|a9780071509718
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040 |
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|aDLC|cDLC|dBAKER|dBTCTA|dUKM|dC|dYDXCP|dDLC|dNOU
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|aeng
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|aHC79.C6|bR45 2007
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082 |
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|a658.8/34|222
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100 |
1
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|aRentel, Ron.
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245 |
10
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|aKarma Queens, Geek Gods, and Innerpreneurs:|bMeet the 9 Consumer Types Shaping Today's Marketplace/|h[electronic resource]/|cRon Rentel ; with Joe Zellnik.
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246 |
3
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|aKarma queens, geek god, and innerpreneurs.
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260 |
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|aNew York :|bMcGraw-Hill,|cc2007.
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300 |
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|axii, 313 p.
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440 |
0
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|amcgraw-hill e-book
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505 |
0
|
|aWhat's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future.
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650 |
0
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|aConsumers.
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650 |
0
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|aMarketing research.
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655 |
7
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|aElectronic books.|2local.
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809 |
|
|pEB|dHC79.C6|eR422|y2007
|
856 |
40
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|uhttps://lb30.libraryandbook.net/Book_detial/EB978007147791801|zClick for full text (McGrawHill)
|