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20221101160708.0 |
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|a0230250696
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|a9780230250697
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024 |
7
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|a10.1057/9780230250697|2doi
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040 |
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|aUKPGM|beng|cUKPGM|dEBLCP|dNOU
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049 |
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|aAPTA
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050 |
14
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|aBF637.S8|bB47 2010
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082 |
04
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|a650.1|222
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100 |
1
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|aBevolo, Marco.
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245 |
14
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|aThe golden crossroads|h[electronic resource] :|bmultidisciplinary findings for business success from the worlds of fine arts, design and culture /|cMarco Bevolo.
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260 |
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|aHoundmills, Basingstoke, Hampshire ;|aNew York :|bPalgrave Macmillan,|c2010.
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300 |
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|axi, 227 p. ;|c24 cm.
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504 |
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|aIncludes bibliographical references and index.
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505 |
0
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|aMethodologies and perspectives -- Diverse perspectives in the fine arts -- Protagonists -- Psychology of the arts : how it works for work -- Manifestos, propaganda, and the art of marketing -- Relationships andmuseums -- The art of relationships : from communities to collections -- Between "ideology" and "space" : the museum experience -- Futures --Design : directions towards the future -- Regional gods : the emergence of new geographies in the world of fine arts and creativity -- The future of fine arts : according to public opinion.
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520 |
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|aThe Golden Crossroads" sets potential new directions for business leaders and brand marketeers. It does so by looking at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. This book offers a mix of 38 qualitative and quantitative research-based findings to give inspiration by presenting ways of working and other "secrets of the trade" from the world of fine arts and design. "The Golden Crossroads" is not about answers, it is about criticalquestions, radical challenges and opportunities for tomorrow's success.It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists,designers and commercial creative industry leaders.
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533 |
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|aElectronic reproduction.|bBasingstoke, England :|cPalgrave Macmillan,|d2010.|nMode of access:World Wide Web.|nSystem requirements: Web browser.|nTitle from title screen (viewed on Apr. 12, 2010).|nAccess may be restricted to users at subscribing institutions.
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650 |
0
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|aDesign|xPsychological aspects.
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650 |
0
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|aSuccess in business|xPsychological aspects.
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655 |
7
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|aElectronic books.|2local
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710 |
2
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|aPalgrave Connect (Online service)
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776 |
1
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|cOriginal|z9780230224186|z0230224180|w(DLC) 2009046192|w(OCoLC)465190334
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809 |
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|pEB|dBF637.S8|eB571|y2010
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856 |
40
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|3Palgrave Connect
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856 |
40
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|3Palgrave Connect|uhttp://www.palgraveconnect.com/doifinder/10.1057/9780230250697|zaccess to fulltext (Palgrave)
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