008 |
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101206s2007 nyua ob 001 0 eng d |
020 |
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|a1581156227 (electronic bk.)
|
020 |
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|a9781581154689 (p-ISBN)
|
020 |
|
|a9781581156225 (electronic bk.)
|
040 |
|
|aN|beng|cN|dYDXCP|dOCLCQ|dNOU
|
049 |
|
|aFISA
|
050 |
4
|
|aNC997.G56|b2007eb|cG574
|
082 |
04
|
|a741.6|222
|
100 |
1
|
|aGobe?, Marc.
|
245 |
10
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|aBrandjam|h[electronic resource] :|bhumanizing brands through emotional design /|cby Marc Gobe?.
|
260 |
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|aNew York :|bAllworth Press ;|a[Boston, Mass.] :|bDesign Management Institute,|cc2007.
|
300 |
|
|a1 online resource (xxxii, 319 p.) :|bill.
|
500 |
|
|aDescription based on print version record.
|
504 |
|
|aIncludes bibliographical references (p. 311-314) and index.
|
650 |
0
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|aBranding (Marketing)
|
650 |
0
|
|aCommercial art.
|
650 |
0
|
|aCommunication in design.
|
655 |
7
|
|aElectronic books.|2local
|
710 |
2
|
|aDesign Management Institute (Boston, Mass.)
|
776 |
08
|
|iPrint version:|aGobe?, Marc.|tBrandjam.|dNew York : Allworth Press ; [Boston, Mass.] : Design Management Institute, c2007|z9781581154689|z1581154682|w(DLC) 2006037021|w(OCoLC)76074169
|
809 |
|
|pEB|dNC997.G56|eG574|y2007
|
856 |
40
|
|3NetLibrary|uhttp://www.netlibrary.com/ebook_info.asp?product_id=209928
|