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110331s2010 nyua b 001 0 eng d |
010 |
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|a 2011286014
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020 |
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|a1606490990 (pbk.)
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020 |
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|a1606491008 (ebk.)
|
020 |
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|a9781606490990 (pbk.)
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020 |
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|a9781606491003 (ebk.) :|cNT2137
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035 |
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|a(OCoLC)ocn609531875
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040 |
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|aBTCTA|beng|cBTCTA|dGJG|dYDXCP|dDLC|dNOU
|
050 |
00
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|aHD59|b.B694 2010
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082 |
04
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|a659.2|222
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095 |
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|aLB|bLBF|pbook|dHD59|eB786|y2010|cE016716|f知訊|n贈
|
100 |
1
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|aBowen, Shannon A.
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245 |
13
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|aAn overview of the public relations function /|cShannon A. Bowen, Brad Rawlins, Thomas Martin.
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250 |
|
|a1st ed.
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260 |
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|aNew York, N.Y. :|bBusiness Expert Press,|c2010.
|
300 |
|
|axi, 186 p. :|bill. ;|c23 cm.
|
490 |
0
|
|aPublic relations collection
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504 |
|
|aIncludes bibliographical references (p. [171]-178) and index.
|
505 |
0
|
|aPreface -- Part I : Mastering the basics. The importance of public relations : Case: UPS faces losses in Teamster's union strike ; What is public relations? ; Models and approaches to public relations ; Public relations as a management function -- Part II : Organizations and processes. Organizational factors contributing to excellent public relations ; How public relations contributes to organizational effectiveness ; Identifying and prioritizing stakeholders and publics ; Public relations research: the key to strategy ; The public relations process: RACE -- Part III : The practice and best practices. The practice of public relations ; Ethics, leadership and counseling roles, and moral analyses ; Best practices for excellence in public relations -- Notes -- References -- Index.
|
520 |
3
|
|a"This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?"--Abstract from book.
|
650 |
0
|
|aBusiness ethics.
|
650 |
0
|
|aCorporations|xPublic relations.
|
650 |
0
|
|aPublic relations|xManagement.
|
650 |
0
|
|aPublic relations.
|
700 |
1
|
|aMartin, Thomas R.
|
700 |
1
|
|aRawlins, Brad.
|
856 |
41
|
|zBusiness Expert Press electronic resource|uhttp://portal.igpublish.com/iglibrary/search/BEPB0000028.html
|