008 |
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100616s2009 nyu b 001 0 eng d |
010 |
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|a 2009672499
|
020 |
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|a1606490435 (pbk.)
|
020 |
|
|a1606490443 (ebk.)
|
020 |
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|a9781606490433 (pbk.)
|
020 |
|
|a9781606490440 (ebk.) :|cNT2137
|
035 |
|
|a(OCoLC)ocn430286594
|
040 |
|
|aYDXCP|cYDXCP|dKUK|dDLC|dNOU
|
050 |
00
|
|aHF5415.3|b.F547 2009
|
082 |
04
|
|a658.4012|222
|
095 |
|
|aLB|bLBF|pbook|dHF5415.3|eF516|y2009|cE016712|f知訊|n贈
|
100 |
1
|
|aFinskud, Lars.
|
245 |
10
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|aDeveloping winning brand strategies /|cLars Finskud.
|
260 |
|
|aNew York, N.Y. :|bBusiness Expert Press,|c2009.
|
300 |
|
|a104 p. ;|c23 cm.
|
490 |
0
|
|aMarketing strategy collection,|x2150-9654
|
500 |
|
|aFirst published: Competing for choice : developing winning brand strategies. London : Vola Press, 2003.
|
500 |
|
|aIncludes index.
|
504 |
|
|aIncludes bibliographical references (p. [99]) and index.
|
650 |
0
|
|aAdvertising|xBrand name products.
|
650 |
0
|
|aBranding (Marketing)
|
650 |
0
|
|aConsumers' preferences.
|
856 |
41
|
|zBusiness Expert Press electronic resource|uhttp://portal.igpublish.com/iglibrary/search/BEPB0000012.html
|