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|pBOOK|dHF5415.3|eA844|y1998
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|aAssael, Henry.
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|aConsumer behavior and marketing action /|cHenry Assael.
|
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|
|aConsumer behavior
|
250 |
|
|a6th ed.
|
260 |
|
|aCincinnati, Ohio :|bSouth-Western College Pub.,|cc1998.
|
300 |
|
|axviii, 718 p. :|bill. ;|c24 cm.
|
504 |
|
|aIncludes bibliographical references (p. 656-688) and index.
|
650 |
0
|
|aConsumer behavior.
|
650 |
0
|
|aMotivational research (Marketing)
|
095 |
|
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