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031230s2005 nyua 000 0 eng |
010 |
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|a2003071083
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020 |
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|a0072864877 (hbk. :alk. paper) :|cUS135.31
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020 |
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|a0071111778 (international : alk. paper)
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035 |
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|a2003071083
|
040 |
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|aDLC|cDLC|dDLC
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042 |
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|apcc
|
050 |
00
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|aHF5415.3|b.P468 2005
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082 |
00
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|a658.8/342|222
|
095 |
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|aNOU|bLBA|cE014411|dHF5415.3|e.P4|pBOOK|y2005|n3747|zB|m0|tLCC
|
100 |
1
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|aPeter, J. Paul.
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245 |
10
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|aConsumer behavior and marketing strategy /|cJ. Paul Peter, Jerry C. Olson.
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250 |
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|a7th ed.
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260 |
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|aNew York :|bMcGraw-Hill,|cc2005.
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300 |
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|axxv, 578 p. :|bill. ;|c27 cm.
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440 |
0
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|aMcGraw-Hill/Irwin series in marketing
|
500 |
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|aVarious multi-media instructional materials are available to supplement the text.
|
650 |
0
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|aConsumer behavior.
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650 |
0
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|aMarketing.
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700 |
1
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|aOlson, Jerry C.|q(Jerry Corrie),|d1944-
|
809 |
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|pBOOK|dHF5415.3|e.P4|y2005
|
856 |
42
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|3Publisher description|uhttp://www.loc.gov/catdir/description/mh051/2003071083.html
|
856 |
41
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|3Table of contents|uhttp://www.loc.gov/catdir/toc/mh041/2003071083.html
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