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20210621102437.0 |
010 |
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|a 2005023675
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020 |
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|a0071456805
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020 |
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|a9780071456807
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020 |
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|a9780071483131
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040 |
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|aDLC|cDLC|dDLC|dNOU
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041 |
0
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|aeng
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050 |
00
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|aHM1226|b.H366 2006
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082 |
00
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|a659|222
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245 |
00
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|aHigh Visibility:|bTransforming Your Personal and Professional Brand, Third Edition/|h[electronic resource]/|cby Irving Rein ... [et al.].
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250 |
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|a3rd ed.
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260 |
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|aNew York :|bMcGraw-Hill,|cc2006.
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300 |
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|axii, 366 p. :|bill. Stoller. 2nd ed. 1997.
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440 |
0
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|amcgraw-hill e-book
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504 |
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|aIncludes bibliographical references and index.
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505 |
0
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|aFoundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.
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650 |
0
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|aCelebrities.
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650 |
0
|
|aFame.
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650 |
0
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|aPublicity.
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655 |
7
|
|aElectronic books.|2local.
|
700 |
1
|
|aRein, Irving J.
|
700 |
1
|
|aRein, Irving J.|tHigh visibility.
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809 |
|
|pEB|dHM1226|eH638|y2006
|
856 |
40
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|uhttps://lb30.libraryandbook.net/Book_detial/EB978007145680701|zClick for full text (McGrawHill)
|