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100113s2009 nyua sb 001 0 eng d |
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|a0230100430
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|a9780230100435
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7
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|a10.1057/9780230100435|2doi
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|aUKPGM|beng|cUKPGM|dNOU
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|aAPTA
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14
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|aHF5805|b.S87 2009
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04
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|a659.1092/2|222
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1
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|aSutton, Denise H.
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|aGlobalizing ideal beauty|h[electronic resource] :|bhow female copywriters of the J. Walter Thompson Advertising Agency redefined beauty forthe twentieth century /|cDenise H. Sutton.
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|a1st ed.
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260 |
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|aNew York :|bPalgrave Macmillan,|c2009.
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|axii, 210 p. :|bill. ;|c22 cm.
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|aIncludes bibliographical references and index.
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0
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|aFrom suffrage to soap : Helen Lansdowne Resor and the women's editorial department -- "Good looks supremacy" : advertising an American ideal beauty -- Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study -- Selling sex and science : Woodbury's facial soap case study -- J. Walter Thompson's international expansion and the ideology of civilization -- J. Walter Thompson's international advertisements : the universal appeal to beauty.
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520 |
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|aGlobalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.
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|aElectronic reproduction.|bBasingstoke, England :|cPalgrave Macmillan,|d2010.|nMode of access:World Wide Web.|nSystem requirements: Web browser.|nTitle from title screen (viewed on Jan. 11, 2010).|nAccess may be restricted to users at subscribing institutions.
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|aJ. Walter Thompson Company.|bWomen's Editorial Department.
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650 |
0
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|aAdvertising agencies|zUnited States|xHistory.
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650 |
0
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|aBeauty, Personal|zUnited States|xHistory.
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650 |
0
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|aWomen in advertising|zUnited States|xHistory.
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650 |
0
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|aWomen in the advertising industry|zUnited States|xHistory.
|
655 |
7
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|aElectronic books.|2local
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2
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|aPalgrave Connect (Online service)
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1
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|cOriginal|z9780230611740|z0230611745|w(DLC) 2009004025|w(OCoLC)226356998
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|pEB|dHF5805|eS967|y2009
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856 |
40
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|3Palgrave Connect
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40
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|uhttp://www.palgraveconnect.com/doifinder/10.1057/9780230100435|zaccess to fulltext (Palgrave)|3Palgrave Connect
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