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|a9780230101715
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|a10.1057/9780230101715|2doi
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|aUKPGM|beng|cUKPGM|dNOU
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|aAPTA
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14
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|aHF5823|b.T37 2009
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082 |
04
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|a659.1|222
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00
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|aTestimonial advertising in the American marketplace|h[electronic resource] :|bemulation, identity, community /|cedited by Marlis Schweitzerand Marina Moskowitz.
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|a1st ed.
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260 |
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|aNew York :|bPalgrave Macmillan,|c2009.
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300 |
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|aviii, 240 p. :|bill. ;|c22 cm.
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504 |
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|aIncludes bibliographical references and index.
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0
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|aIntroduction / Marina Moskowitz and Marlis Schweitzer -- Testimonials in Silk: Juba and the Legitimization of American Blackface Minstrelsyin Britain / Stephen B. Johnson -- 'The Testifying Subject': Reliability in Nineteenth-Century Marketing, Science, and Law / Mike Pettit -- 'After a season of war': Sharing Horticultural Success in the Reconstruction-Ear Landscape / Marina Moskowitz -- 'The Ten Year Club': Artificial Limbs and Testimonials in the Early Twentieth Century / Edward Slavishak -- 'The Mad Search for Beauty': Actresses, Cosmetics, and the Middle-Class Market / Marlis Schweitzer -- 'I am Kay and I Prefer Modern': Bridal Testimonials and the Rise of Consumer Rites, 1920s-1950s / Vicki Howard -- 'Dear Friend': Charles Atlas, American Masculinity, and the Bodybuilding Testimonial, 1894-1944 / Dominique Padurano -- 'For Us, By Us': Hip Hop Fashion, Commodity Blackness andthe Culture of Emulation / Mary Rizzo.
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520 |
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|aThis book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community,celebrity, and the consumption of brand-name goods and services.
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533 |
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|aElectronic reproduction.|bBasingstoke, England :|cPalgrave Macmillan,|d2010.|nMode of access:World Wide Web.|nSystem requirements: Web browser.|nTitle from title screen (viewed on Apr. 12, 2010).|nAccess may be restricted to users at subscribing institutions.
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650 |
0
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|aAdvertising|zUnited States|xHistory.
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650 |
0
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|aAdvertising|zUnited States|xPsychological aspects.
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655 |
7
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|aElectronic books.|2local
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700 |
1
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|aMoskowitz, Marina,|d1968-
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700 |
1
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|aSchweitzer, Marlis.
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710 |
2
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|aPalgrave Connect (Online service)
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776 |
1
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|cOriginal|z0230615600|z9780230615601|w(DLC) 2009021748|w(OCoLC)369141623
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809 |
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|pEB|dHF5823|eT344|y2009
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856 |
40
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|3Palgrave Connect|uhttp://www.palgraveconnect.com/doifinder/10.1057/9780230101715|zaccess to fulltext (Palgrave)
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