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|a0230274234
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|a9780230274235
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|a10.1057/9780230274235|2doi
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|aUKPGM|beng|cUKPGM|dNOU
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|aAPTA
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14
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|aHF5415.1265|b.E445 2009
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04
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|a658.8/72|222
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00
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|aElectronic markets|h[electronic resource] :|bbenefits, costs and risks /|cedited by Craig Standing.
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|aHoundmills, Basingstoke, Hampshire ;|aNew York, NY :|bPalgrave Macmillan,|c2009.
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|axi, 214 p. :|bill. ;|c23 cm.
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|aIncludes bibliographical references and index.
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0
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|aOnline Retailing, Electronic Marketplaces and Electronic Collaboration / S.Standing -- SECTION 1: ONLINE RETAILING -- Matching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction / B.Florenthal & A.Shoham -- The Customer Perspective of E-Service Quality: An Empirical Study / S.Swaid & R.Wigand -- Consumer Value within a Click-and-Mortar Construct; P.McElhone &A.Yacyshyn-- A Framework of Two Tiers to Enhance Trust in Recommender Systems / A.Noy & Y.Dan-Gur -- SECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATION -- Barriers to Electronic Clustering / H.Cripps --Assessing the Value of Knowledge: A Knowledge Market Perspective / A.Parssian & S.Standing -- SECTION 3: ELECTRONIC MARKETPLACES AND PORTALS -- The Relationship Between Electronic Marketplace Strategy and Structure / S.Standing & C.Standing -- The Use andPerception of E-marketplaces: An Institutional Perspective -- S.Standing, I.Sims & C.Standing -- Designing Community into an E-Marketplace / R.Stockdale -- The Role of Trust in the Success and Failure of RegionalInternet Community Portals in Promoting SME e-Commerce Adoption / D.Gengatharen.
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|a"This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets"--Provided by publisher.
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|aElectronic reproduction.|bBasingstoke, England :|cPalgrave Macmillan,|d2010.|nMode of access:World Wide Web.|nSystem requirements: Web browser.|nTitle from title screen (viewed on Apr. 12, 2010).|nAccess may be restricted to users at subscribing institutions.
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|aInternet marketing.
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0
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|aTelemarketing.
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|aElectronic books.|2local
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|aStanding, Craig.
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2
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|aPalgrave Connect (Online service)
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1
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|cOriginal|z9780230229228|z0230229220|w(DLC) 2009044247|w(OCoLC)460711636
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809 |
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|pEB|dHF5415.1265|eE38|y2009
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40
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|3Palgrave Connect
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|3Palgrave Connect|uhttp://www.palgraveconnect.com/doifinder/10.1057/9780230274235|zaccess to fulltext (Palgrave)
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