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100826s2010 nyua sb 001 0 eng |
010 |
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|a 2009026007
|
020 |
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|a0071638024 (hbk.)
|
020 |
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|a9780071638029 (hbk.)
|
020 |
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|a9780071703400
|
040 |
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|aDLC|cDLC|dBTCTA|dSINLB|dDLC|dNOU
|
041 |
0
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|aeng
|
050 |
00
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|aHF5415.1264|b.R45 2010
|
082 |
00
|
|a658.8/72|222
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245 |
00
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|aReinventing Interactive and Direct Marketing:|bLeading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives/|h[electronic resource]/|c[edited and] with an introduction by Stan Rapp.
|
260 |
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|aNew York :|bMcGraw-Hill,|cc2010.
|
300 |
|
|axiii, 238 p. :|bill. Association"--Jacket.
|
440 |
0
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|amcgraw-hill e-book
|
504 |
|
|aIncludes bibliographical references and index.
|
650 |
0
|
|aBranding (Marketing).
|
650 |
0
|
|aDirect marketing.
|
650 |
0
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|aInteractive marketing.
|
655 |
7
|
|aElectronic books.|2local.
|
700 |
1
|
|aRapp, Stan.
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710 |
2
|
|aDirect Marketing Association (U.S.).
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809 |
|
|pEB|dHF5415.1264|eR374|y2010
|
856 |
40
|
|uhttps://lb30.libraryandbook.net/Book_detial/EB978007163802901|zClick for full text (McGrawHill)
|