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180621s2017 nyu b 001 0 eng d |
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|a9780749479855(pbk.)|cGBP19.99
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|a074947985X (pbk.)
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|z9780749479862 (ebook)
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040 |
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|aDLC|beng|cDLC|dYDX|dBTCTA|dBDX|dOCLCF|dCHVBK|dFIE|dOCLCO|dNYP|dOCLCQ|dNOU
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|aHF54.5|b.M37 2017
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095 |
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|aLB|bLBF|cE019107|dHF54.5|eM358|y2017|ffish|pBook|n738
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100 |
1
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|aMarr, Bernard,|eauthor.
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245 |
10
|
|aData strategy :|bhow to profit from a world of big data, analytics and the internet of things /|cBernard Marr.
|
260 |
|
|aNew York :|bKogan Page,|c2017.
|
300 |
|
|aix, 186 p. ;|c23 cm.
|
504 |
|
|aIncludes bibliographical references and index.
|
505 |
0
|
|aAbout the author -- Acknowledgements -- Why every business is now a data business -- Deciding your strategic data needs -- Using data to improve your business decisions -- Using data to improve your business operations -- Monetizing your data -- Sourcing and collecting data -- Turning data into insights -- Creating the technology and data infrastructure -- Building data competencies in your organization -- Ensuring your data doesn't become a liability: data governance -- Executing and revisiting your data strategy -- Index.
|
650 |
0
|
|aBusiness information services.
|
776 |
08
|
|iOnline version:|aMarr, Bernard.|tData strategy.|b1st Edition.|dNew York : Kogan Page Ltd, [2017]|z9780749479862|w(DLC) 2017011206
|