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|aKotler, Philip.
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|aStrategic marketing for nonprofit organizations|c/ Philip Kotler, Alan R. Andreasen.
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|a5th ed.
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|aUpper Saddle River, N.J.|b: Prentice Hall|c, c1996.
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|avii, 632 p.|b: ill.|c; 25 cm.
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|aRev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 4th ed. c1991.
|
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|aIncludes bibliographical references and indexes.
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|aNonprofit organizations|x--Marketing.
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|aAndreasen, Alan R.|d, 1934-
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|aKotler, Philip.|t. Strategic marketing for nonprofit organizations.
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