|aCommonsense marketing for non-marketers|b: straightforward techniques for spectacular results!|c/ Alison Baverstock ; foreward by Stuart Smith, editor marketing week.
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|aLondon|b: Piatkus|c, c1995
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|axii, 225 p.|b: ill.|c; 23 cm.
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|aIncludes bibliographical references (p. [217]-218) and index.