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Marketing research : text and cases
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970506s1977 ilua b 00110 eng |
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|a0256018383
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|a1026679
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|a76028885
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|aHF5415.2|b.B65 1977
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|aHF5415.2
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|a658.8/3
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|pBOOK|dHF5415.2|e.B65|y1977
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|aBoyd, Harper W.
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|aMarketing research|b: text and cases|c/ Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
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|a4th ed.
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|aHomewood, Ill.|b: R. D. Irwin|c, 1977.
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|axii, 692 p.|b: ill.|c; 24 cm.
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|aIncludes bibliographical references and index.
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650 |
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|aMarketing research.
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|aWestfall, Ralph L.|e, joint author.
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|aStasch, Stanley F.|e, joint author.
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|aLB|bLBA|cE000673|dHF5415.2|e.B65|pBOOK|y1977|fCLOUD|zB|m0|tLCC
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