008 |
|
110830s2011 nyua b 001 0 eng d |
020 |
|
|a1606492411 (pbk.)
|
020 |
|
|a160649242X (ebk.)
|
020 |
|
|a9781606492413 (pbk.)
|
020 |
|
|a9781606492420 (ebk.) :|cNT2137
|
040 |
|
|aBTCTA|beng|cBTCTA|dYDXCP|dBUF|dSINLB|dBWX|dOSU|dNOU
|
050 |
4
|
|aHF5415.153|b.S24 2011
|
082 |
04
|
|a658.575|222
|
095 |
|
|aLB|bLBF|pbook|dHF5415.153|eS215|y2011|cE016710|f知訊|n贈
|
100 |
1
|
|aSanders, G. Lawrence.
|
245 |
10
|
|aDeveloping new products and services :|blearning, differentiation, and innovation /|cG. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.].
|
260 |
|
|aNew York, N.Y. :|bBusiness Expert Press,|c2011.
|
300 |
|
|axx, 340 p. :|bill. ;|c23 cm.
|
490 |
0
|
|aMarketing research collection
|
504 |
|
|aIncludes bibliographical references (p. [327]-335) and index.
|
650 |
0
|
|aCreative ability in business|xManagement.
|
650 |
0
|
|aMarketing|xDecision making.
|
650 |
0
|
|aNew products|xManagement.
|
650 |
0
|
|aNew products|xMarketing.
|
650 |
0
|
|aProduct differentiation.
|
700 |
1
|
|aHuefner, Ronald J.
|
856 |
41
|
|zBusiness Expert Press electronic resource|uhttp://portal.igpublish.com/iglibrary/search/BEPB0000079.html
|