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040112s2004 maua b 001 0 eng |
010 |
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|a 2004270001
|
020 |
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|a0071239790(pbk.) :|cUS1050
|
020 |
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|a0072467576 (alk. paper)
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020 |
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|a0072467630 (CD-ROM)
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|a0071151192 (pbk.: international ed.)
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035 |
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|anf0007
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040 |
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|aDLC|cDLC|dDLC|dNOU
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050 |
00
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|aHF5415.2|b.H258 2003b
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082 |
04
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|a658.8/3|221
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095 |
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|aNOU|bLBA|cE014225|dHF5415.2|eH34|pBOOK|y2004|n914|zB|m0|x1CD-ROM|tLCC
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100 |
1
|
|aHair, Joseph F.
|
245 |
10
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|aMarketing research :|bwithin a changing information environment / |cJoseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
|
250 |
|
|a2nd ed., International ed.
|
260 |
|
|aBoston :|bMcGraw-Hill/Irwin,|cc2004.
|
300 |
|
|axxiii, 720 p. :|bill. ;|c27 cm. +|e1 CD-ROM (4 3/4 in.).
|
440 |
0
|
|aMcGraw-Hill/Irwin series in marketing.
|
500 |
|
|aCD-ROM has title: SPSS student version 11.0 for Windows.
|
500 |
|
|a"ISBN 0-07-246757-6 part of 0-07-253839-2"--P. [4] of cover.
|
504 |
|
|aIncludes bibliographical references (p. 687-698) and indexes.
|
538 |
|
|aSystem requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
|
650 |
0
|
|aMarketing research.
|
700 |
1
|
|aBush, Robert P.
|
700 |
1
|
|aOrtinau, David J.
|
809 |
|
|pBOOK|dHF5415.2|eH34|y2004
|