008 |
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030703s2004 enk 001 0 eng |
020 |
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|a0131217291 (pbk.:International ed.): |cUS1197
|
035 |
|
|anf0009
|
040 |
|
|aOX/U-1|dNOU
|
095 |
|
|aNOU|bLBA|cE014223|dHF5415.2|eM34|pBOOK|y2004|n32825|zB|m0|x1CD-ROM|tLCC
|
100 |
1
|
|aMalhotra, Naresh K.
|
245 |
10
|
|aMarketing research :|ban applied orientation /|cNaresh K. Malhotra.
|
250 |
|
|a4th ed.
|
260 |
|
|aLondon :|bPrentice-Hall International,|c2004.
|
300 |
|
|axxix, [781] p. [various pagings] :|bill., ports. ;|c28 cm+|e1 CD-ROM (4 3/4 in.).
|
500 |
|
|aDisc in pocket attached to front cover.
|
500 |
|
|aAccompanying material: Instructors manual (book) ; Instructor's resource CD-ROM (4 3/4 in.).
|
504 |
|
|aIncludes bibliographical references.
|
650 |
0
|
|aMarketing research|xMethodology.
|
809 |
|
|pBOOK|dHF5415.2|eM34|y2004
|