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Contemporary advertising
點閱:186
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981008s1996 iluab b 001 0 eng |
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28665 |
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|a95033468
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|a0256182574
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|a1033253
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|a95033468
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|aDLC|cDLC|dNOU
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00
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|aHF5821|b.B62 1996
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00
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|aHF5821
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082 |
00
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|a659.1|220
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809 |
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|pBOOK|dHF5821|e.B62|y1996
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1
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|aArens, William F.
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|aContemporary advertising|c/ William F. Arens with the editorial collaboration of Jack J. Whidden.
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250 |
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|a6th ed.
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|aChicago|b: Irwin|c, c1996.
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300 |
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|axxxi, 501 p.(various pagings)|b: ill. (some col.), col. map|c; 29 cm.
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440 |
4
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|aThe Irwin series in marketing
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500 |
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|aIncludes four pages of color tranparencies.
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504 |
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|aIncludes bibliographical references and index.
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650 |
0
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|aAdvertising.
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700 |
1
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|aWhidden, Jack J.
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095 |
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|aHL|bHLA|cRE00214|dHF5821|e.B62|pBOOK|y1996|nNT|fLAI|zB|m0|tLCC
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