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Advertising, promotion, and supplemental aspects of integrated marketing communications
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981019s1997 us a 00100 eng |
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|a0030103525|c(hbk.)
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|a1033494
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|aNOU|cNOU
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|aeng
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|aHF5821
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|pBOOK|dHF5821|e.S5|y1997
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|aShimp, Terence A.
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|aAdvertising, promotion, and supplemental aspects of integrated marketing communications|c/ Terence A. Shimp
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|a4th ed.
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|aFort Worth, Tex.|b: Dryden Press|c, c1997.
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|axxiv, 589 p.|b: ill.(some col.)|c; 26 cm.
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|aPrevious ed. published as : Promotion management & marketing communications. Fort Worth : Dryden Press, 1993.
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|aInclude index
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|aAdvertising.
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|aCommunication in marketing
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|aSales promotion.
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|aDirect marketing
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|aHL|bHLA|cRE00206|dHF5821|e.S5|pBOOK|y1997|fLAI|zB|m0|tLCC
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