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Being direct : making advertising pay
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990504s1996 nyu 00100aeng |
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|an-us---
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|aHF5810.W86|bA3 1997
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|pBOOK|dHF5810.W86|e.A3|y1997
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|aWunderman, Lester.
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|aBeing direct|b: making advertising pay|c/ Lester Wunderman.
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|a1st ed.
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|aNew York|b: Random House|c, c1996.
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|axxiv, 303 p.|c; 25 cm.
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|aIncludes index.
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|aWunderman, Lester.
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|aAdvertisers|z--United States|x--Biography.
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|aDirect marketing|z--United States.
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|aKH|bKHA|cTE00477|dHF5810.W86|e.A3|pBOOK|y1997|zB|m0|tLCC
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