001 |
|
48237 |
020 |
|
|a0534162908 (acid-free paper) :|cNT600
|
040 |
|
|aDLC|cDLC|dNOU
|
050 |
00
|
|aHF5825|b.J46 1992
|
082 |
00
|
|a659.13/2|220
|
809 |
|
|pBOOK|dHF5825|e.J46|y1992
|
100 |
1
|
|aJewler, A. Jerome.
|
245 |
10
|
|aCreative strategy in advertising /|cA. Jerome Jewler.
|
250 |
|
|a4th ed.
|
260 |
|
|aBelmont, Calif. :|bWadsworth,|cc1992.
|
300 |
|
|axiii, 418 p. :|bill. ;|c24 cm.
|
504 |
|
|aIncludes bibliographical references (p. 411-412) and index.
|
650 |
0
|
|aAdvertising copy.
|
650 |
0
|
|aAdvertising layout and typography.
|
653 |
0
|
|aAdvertising.
|
095 |
|
|bLBA|cE010887|dHF5825|e.J46|pBOOK|y1992|fYULIKO|zB|m0|tLCC
|