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100 |
10
|
|aGuiltinan, Joseph P.
|
245 |
10
|
|aMarketing management|b: strategies and programs|c/ Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden
|
250 |
|
|a6th ed.
|
260 |
0
|
|aNew York|b: McGraw-Hill|c, c1997.
|
300 |
|
|axvi, 463 p.|b: ill.|c; 23 cm.
|
440 |
0
|
|aMcGraw-Hill series in marketing
|
500 |
|
|aIncludes bibliogrpahical references and indexes
|
650 |
0
|
|aMarketing|x--Management.
|
700 |
10
|
|aPaul, Gordon W.
|
700 |
10
|
|aMadden, Thomas J.
|
095 |
|
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