008 |
|
040331s2005 mau b 001 0 eng |
010 |
|
|a2004040321
|
020 |
|
|a0072983817 (hbk.) :|cUS164.06
|
020 |
|
|a0072525231 (hbk. : alk. paper)
|
035 |
|
|a2004040321
|
040 |
|
|aDLC|cDLC|dDLC
|
042 |
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|apcc
|
050 |
00
|
|aHF5415.13|b.M369 2005
|
082 |
00
|
|a658.8|222
|
095 |
|
|aNOU|bLBA|cE014415|dHF5415.13|e.P4|pBOOK|y2005|n1515|zB|m0|xIncluding 1 CD-ROM|tLCC
|
100 |
1
|
|aPerreault, William D.
|
245 |
10
|
|aBasic marketing :|ba global-managerial approach /|cWilliam D. Perreault, Jr., E. Jerome McCarthy.
|
250 |
|
|a15th ed.
|
260 |
|
|aBoston, Mass. :|bMcGraw-Hill,|c2005.
|
300 |
|
|axli, 793 [22] p. :|bcol. ill. ;|c28 cm. +|e1 CD-ROM (4 3/4 in.)
|
440 |
0
|
|aMcGraw-Hill/Irwin series in marketing
|
500 |
|
|aMcCarthy's name appears first on the earlier edition.
|
504 |
|
|aIncludes bibliographical references (p. 725-787) and indexes.
|
538 |
|
|aSystems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
|
650 |
0
|
|aMarketing|xManagement.
|
700 |
1
|
|aMcCarthy, E. Jerome|q(Edmund Jerome)
|
809 |
|
|pBOOK|dHF5415.13|e.P4|y2005
|