008 |
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110318s2011 nyua b 001 0 eng d |
020 |
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|a1606491598 (pbk.)
|
020 |
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|a1606491601 (ebk.)
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020 |
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|a9781606491591 (pbk.)
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|a9781606491607 (ebk.) :|cNT2137
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|a(OCoLC)707968249
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|aBTCTA|beng|cBTCTA|dYDXCP|dCUT|dBWX|dSINLB|dNOU
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|aHF5415.13|b.W655 2011
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|aLB|bLBF|pbook|dHF5415.13|eW872|y2011|cE016705|f知訊|n贈
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100 |
1
|
|aWong, Ho Yin.
|
245 |
10
|
|aBuilding a marketing plan :|ba complete guide /|cHo Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar.
|
250 |
|
|a1st ed.
|
260 |
|
|aNew York, N.Y. :|bBusiness Expert Press,|c2011.
|
300 |
|
|axiv, 221 p. :|bill. ;|c23 cm.
|
490 |
0
|
|aMarketing strategy collection,|x2150-9654
|
504 |
|
|aIncludes bibliographical references (p. [207]-212) and index.
|
505 |
0
|
|aIntroduction to marketing planning -- The situation analysis -- Analyzing the target market, part 1, marketing research -- Analyzing the target market, part 2, consumer behavior and the target marketing process (segmentation, targeting, and positioning) -- Marketing objectives and strategy formulation -- Planning for products and brands -- Planning for pricing -- Planning for integrated marketing communications -- Planning for distribution channels and market logistics -- Marketing implementation and control -- Appendix: Pindari Boomerang Factory marketing plan example.
|
520 |
|
|a"This book aims to provide a comprehensive, holistic, and practical framework for the essential business process of marketing planning. It is targeted toward students of marketing and business practitioners-- marketers and nonmarketers alike-- and draws together elements of theoretical concepts, strategic thinking processes, latest research findings, and marketing applications in a straightforward, logical manner"--Abstract.
|
650 |
0
|
|aMarketing|xManagement.
|
650 |
0
|
|aMarketing|xPlanning.
|
700 |
1
|
|aRadel, Kylie.
|
700 |
1
|
|aRamsaran-Fowdar, Rooma R.
|
856 |
41
|
|zBusiness Expert Press electronic resource|uhttp://portal.igpublish.com/iglibrary/search/BEPB0000113.html
|